Our Story: Terrace Wear, a British-inspired casualwear brand
Ruff was born from a clear idea: to create casual clothing with character, removed from the noise of fashion and faithful to a style of dress that has been marking its territory for decades on the street, in the stands, and in every pub where football is in the air.
Inspired by terrace culture and British casual style, we design understated, functional garments with attitude. We don't follow trends; we follow convictions. Each Ruff garment is designed for those who understand that dressing is also a statement.
Terrace wear isn't just any aesthetic: it's an identity. At Ruff, we bring it to design with respect for its origins and an eye toward what's next. That's why our collections are limited, direct, and made to last. Because this isn't about posturing, it's about loyalty.
We don't want to be just another brand. We want to be the voice of a community that dresses with intention. If you've made it this far, you already know what we're talking about.